Does it feel like you blinked, and suddenly, it's the holiday season of 2024? Yea I am with you on this! Time truly flies when you’re having fun.
It’s a no-brainer – the holidays is your chance to turn first-time visitors into ridiculously loyal customers.
For your existing customers, it’s also an ideal moment to deepen the connection and strengthen their loyalty.
If you’ve worked with me before, you know I’m not a fan of discounts. You’re not a discount business, so let's avoid that.
Instead, I’d rather see you add more value for your customers and fortify your bond with them beyond any coupon.
Here are 12 creative and bold ideas to embrace the holiday spirit, expand your customer base, and set yourself up for a successful 2024:
Experiential Gifting: Rather than just offering products or discounts, create personalized, experience-based packages.
For instance, a “Holiday Glow Package” for skincare could include a mix of treatments, consultations, and take-home products. Experiences tend to resonate more deeply with customers than standalone discounts.
Exclusive Loyalty-Only Events: Host an in-person or virtual “VIP Shopping Night” where loyalty members get first access to holiday bundles, exclusive products, or one-time offers. Invite-only events create exclusivity, making customers feel valued and appreciated.
Holiday “How-To” Social Series: Run a social media series on how to get holiday-ready, tailored to your business. Tips for healthy holiday skin, quick holiday fitness routines, or even stress-relief techniques for the season can position you as a go-to resource and keep your brand top of mind.
Values-Driven Gift Options: Offer holiday bundles with eco-friendly packaging or low-waste gifts, and consider donating a portion of sales to local shelters. Partnering with like-minded brands can also attract customers who prioritize sustainability and community impact.
AR Virtual Try-On or Demo: Offer an augmented reality (AR) experience that lets customers “try on” products or visualize treatment outcomes from home. This innovative approach, still new to many, attracts curious customers and is surprisingly easy to implement, enhancing engagement on social media and e-commerce platforms.
Personalized “Gift Guide” Recommendations: Use data from past purchases to send personalized gift guides. You can offer custom gift sets or suggest add-ons that fit their prior interests, making the shopping process easier and more tailored to each customer.
Post-Holiday Bounce-Back Offer: Offer customers a special package redeemable only in January. This incentivizes them to return after the holiday season, helping you start the new year with strong momentum.
Interactive Stories & Polls for Social Media: Run holiday-themed polls, quizzes, or interactive stories that ask customers about their preferences, favorite holiday traditions, or services they'd like. Use this to create personalized responses and tailor promotions based on real-time feedback.
AI-Powered Chatbot Holiday Helper: Integrate a chatbot that can guide customers to ideal products, answer FAQs, and assist with booking during the holiday rush. This adds a layer of convenience for busy shoppers and can keep your service running 24/7.
Gift-Back Initiative: Engage customers in your mission, like raising $10,000 for a local pet shelter, by matching holiday purchases with a donation. Offer options to add a small contribution at checkout and share progress on social media to strengthen brand loyalty and community impact.
Exclusive New Year Countdown: Extend the holiday excitement by offering a New Year countdown deal where each day brings a surprise discount, reward, or special offer. This keeps the momentum going beyond Christmas and keeps customers engaged.
Limited Edition Holiday Products or Services: Create a few exclusive, holiday-themed services or limited edition products that can only be accessed in December. Limited availability can encourage purchases and also builds brand excitement.
Best to implement here so my best advice here is to pick one or two ideas that spark your interest and go full throttle on by keeping it customer focus.
Remember, it's not what you do but how you do it! Style supersedes everything!
As always, I am here to help you get ridiculously loyal customers, so let's get to it!
