If most of your customers are returning customers—80% or higher—that means your business isn't growing fast enough. The good news is, there's a demand for it.
There are several ways to bring in fresh meat (aka new customers) to your company. Here are the easiest-to-hardest ways to do it.
If you start feeling a bit overwhelmed by all this, don't sweat it. That's what I'm here for! I'm all about helping you out. So, let's jump right into it!
Here's the rearranged list from easiest to hardest:
Online Advertising (Easy to Moderate)
Reward: Increased visibility and brand awareness, leading to potential sales and business growth. The reward here is more indirect but can be significant over time.
Content Marketing (Moderate)
Reward: Establishing your business as an authority in your industry, attracting organic traffic to your website, and building trust with potential customers.
Email Marketing Campaigns (Moderate)
Reward: Nurturing leads and staying top-of-mind with potential customers, driving traffic to your website or store, and generating sales through targeted promotions and content.
Participate in Community Events or Sponsorships (Moderate)
Reward: Build brand awareness within your local community, demonstrate your commitment to social responsibility, and create positive associations with your business.
Implement a Customer Referral Program (Moderate)
Reward: Encouraging satisfied customers to refer their friends and family, generating word-of-mouth recommendations, and acquiring new customers at a lower cost.
Leverage Local SEO (Moderate to Hard)
Reward: Attracting local customers who are actively searching for products or services like yours, leading to increased foot traffic or website visits.
Collaborate with Influencers or Micro-Influencers (Moderate to Hard)
Reward: Leveraging the credibility and reach of influencers to promote your products or services, reaching new audiences, and building brand awareness among their followers.
Create Educational or How-to Content (Moderate to Hard)
Reward: Providing value to your target audience through informative content, establishing your business as a trusted resource, and attracting potential customers who are seeking solutions to their problems.
Offer Free Trials or Samples (Hard)
Reward: Allowing potential customers to experience your product or service firsthand, building trust and confidence in your offerings, and increasing the likelihood of conversion.
Collaborations or Partnerships (Hard)
Reward: Accessing new audiences through your partner's network, building brand credibility through association, and potentially gaining referrals or new customers.
Networking (Hardest)
Reward: Building relationships with potential customers and industry professionals, gaining valuable insights and opportunities for business growth, and potentially securing partnerships or referrals.
Host Events or Workshops or Webinars (Hard)
Reward: Establishing your business as an authority in your industry, building relationships with potential customers, and potentially converting attendees into customers.
Expand to New Markets or Locations (Hardest)
Reward: Tapping into new customer segments or geographic areas, diversifying your customer base, and unlocking business growth and expansion opportunities.
Remember, while each of these strategies can help you attract new customers, it doesn't mean you have to implement all of them. Instead, choose one or two that resonate with you and explore those avenues to bring in customers. Select the methods you believe will work best for your business.
Remember, it's not what you do but how you do it! Style supersedes everything!
As always, I am here to help you get ridiculously loyal customers, so let's get to it!